As the creative force behind Waterford School's Summer Camp program, Summer at Waterford, I had the privilege of crafting a distinct brand identity and style guide that captured the essence of summertime on our expansive 41-acre campus. Drawing inspiration from the vibrant colors and natural beauty found across the grounds during the summer season, I meticulously curated a brand that radiates warmth, energy, and adventure.

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In developing the branding for Summer at Waterford, I struck a delicate balance between aligning with the school's primary brand while ensuring the summer camp program stood out as its own entity. By subtly referencing Waterford School's brand elements while infusing unique summer-themed imagery and colors, I created a cohesive yet distinctive identity for the program.

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I'm proud to share that since the implementation of the new brand identity and style guide, Summer at Waterford has thrived, operating at nearly full capacity for the past four years. This success is a testament to the effectiveness of the brand strategy and its ability to resonate with our target audience, ultimately solidifying Summer at Waterford as a premier destination for summer enrichment and fun.