Every fall, the Development Office at Waterford School launches an appeal to the school community, urging donations to support the annual fund. This vital fund helps cover the 6% of operating expenses not included in tuition fees.

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As the Director of Marketing and Communications, I collaborate closely with the Development Office to strategize and implement comprehensive marketing campaigns for this initiative. From email and social media marketing to direct mail and signage, I oversee all aspects of communication. Additionally, I handle the filming and editing of all video content.

 

I'm proud to share that for the 2023-24 school year, our efforts resulted in over $1.2 million raised before February 2024, surpassing our fundraising goal for the year.

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Examples of social media video campaign available.