At Waterford School, I spearheaded a comprehensive marketing campaign for Admissions, leveraging SEO and digital marketing strategies to enhance visibility and engagement. Through targeted social media and display ads, along with meticulously crafted marketing communications and website content, I effectively showcased the school's unique offerings and values to prospective families.

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Additionally, I collaborated with marketing partners to create and execute multi-channel advertisements, including radio, billboard, and print media. The culmination of these efforts resulted in measurable success, with the latest campaign yielding a 360% increase in phone calls and a substantial 54% increase in information requests compared to the previous year. This demonstrated the campaign's effectiveness in driving interest and inquiries, ultimately contributing to the school's ongoing success in attracting new students.

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Example of video ad created for recruitment available on Waterford School career webpage.