All-Inclusive Lunch
(Communication Strategy)

As Director of Marketing and Communications at Waterford School, I have taken on the exciting challenge of spearheading the launch of our groundbreaking All-Inclusive Dining Program. Tasked with navigating this significant transition, I've embarked on developing a comprehensive integrated marketing and communications plan to ensure its success.

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This ambitious project entails not only informing but also building positive excitement among both new and current families about the program. From crafting detailed logistics to communicating essential details, my role is to ensure that everyone understands the benefits and nuances of the new dining experience. With the program set to launch in August 2024, my work is ongoing, and I'm fully dedicated to ensuring its seamless implementation.

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In addition to the communication plan, I'm also responsible for creating and developing all promotional materials, including emails, brochures, guides, and social media campaigns. Through these efforts, I aim to not only inform but also inspire families, generating anticipation and enthusiasm for the program's launch. I am committed to leveraging my expertise in marketing and communications to make the All-Inclusive Dining Program a resounding success and further enhance the Waterford School experience for our community.

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Visit my current communication plan, please note that you will need to request access to protect the internal information of Waterford School.